I see potential everywhere. As both a user and creator, I navigate the world in a constant dance between identifying challenges and ideating creative solutions. Driven by a passion for questioning the status quo, I thrive on dissecting broken systems and transforming them into seamless customer journeys.

I am a versatile Experience Designer and Creative Director with a 14-year track record of delivering impactful brand experiences between Canada, Dubai, and Germany. Having collaborated with over 80 brands spanning diverse industries—from solar energy to fashion-tech and space satellites—I bring a range of expertise in crafting visual identities, branding, design systems, and interactive presentations.

My dynamic background enables me to envision and execute 360° brand experiences that resonate across both digital and offline touchpoints.  My approach involves advocating for human-centered experiences, curating meaningful customer journey touchpoints, and optimizing user experiences across various channels.

I can lead a design team, work collaboratively with tech and marketing teams and can also produce work hands-on. I am based in Berlin and available internationally.