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Loe Russell · Creative Direction & Experience Design
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BLVD Luxe Branding + Website

Project

BLVD Luxe wanted a modern brand identity that would translate well to different markets throughout the EU and UAE. We used a simple line structure that could be dissected and reformed into different figures and we used the brand letters, BL, as an ongoing heading tool.

ROLES

• UX/UI Design
• Art Direction
• Brand Identity


CLIENT
BLVD Luxe is a luxury ecommerce boutique for women, based in Paris.

 
 
 
 

© Loe Russell 2025 Imprint loe@loerussell.com Linkedin Based in Berlin, available internationally.