Elevating Anderson DDB’s Brand Presence for Health and Lifestyle Markets

Challenge

Anderson DDB, a specialized division of the global DDB network, needed a website redesign and brand campaign to better connect with its core market—health and lifestyle brands—while maintaining alignment with the overarching DDB brand. The challenge was to create a distinct yet cohesive identity that communicated Anderson DDB’s expertise in health and lifestyle while reflecting the heritage and prestige of its parent agency.

Solution

To achieve this, I led a comprehensive design initiative across digital and physical touchpoints:

• Website Redesign: We revitalized the corporate website with a fresh, modern aesthetic, showcasing Anderson DDB’s health and lifestyle focus while staying true to DDB’s branding.

• Brand Integration: Drawing inspiration from the iconic DDB logo, we incorporated a golden light motif across lifestyle-focused landscape scenes. This unified design element was applied to photographs, the website, and various office branding materials.

• Offline Enhancements: The golden light theme extended into office environments, with custom-designed lightboxes and branded office details.

Outcome

The redesigned website and cohesive brand campaign positioned Anderson DDB as a leading creative partner for health and lifestyle brands. By blending lifestyle imagery with the signature DDB aesthetic, we successfully differentiated the agency while preserving its connection to the parent brand. These efforts resulted in a stronger market presence and enhanced brand recognition within its niche.

ROLES

• Experience Design
• UX/UI Design
• Art Direction

CLIENT
Anderson DDB, headquartered in Toronto, is a specialized division of one of the world’s largest and most established advertising networks, DDB. Anderson DDB focuses on delivering innovative marketing solutions for international clients in the health, lifestyle, and medical sectors, blending deep industry expertise with DDB’s legacy of creative excellence.