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Loe Russell · Creative Direction & Experience Design
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Edgard Saliba Brand + Digital

Project

Edgard Saliba needed branding, a website and a promotional campaign to announce his launch throughout Dubai. Establishing the very first ‘mobile salon’ in Dubai, we created a campaign that highlighted the idea that he could serve his clients anywhere, on demand, including in the middle of the desert. We created a series of photographs, and developed a social media plan that would continuously document Edgard’s world, behind-the-scenes.

ROLES

• UX/UI Design
• Art Direction
• Campaign Development
• Photography
• Social Media


CLIENT
Edgard Saliba is an independent hair stylist and founder of Dubai’s first ‘on-demand’ salon.

 
 
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© Loe Russell 2025 Imprint loe@loerussell.com Linkedin Based in Berlin, available internationally.