Developing Orora Technologies’ Brand and Communication
Challenge
Orora Technologies, a space tech startup, required a brand identity, corporate website, and presentation tools to support its investment and growth goals. The brand needed to reflect the company’s groundbreaking technology, which combined cube satellites and infrared cameras. A critical challenge was differentiating Orora from other space companies while simplifying complex technical concepts for non-specialized investors during the crucial investment phase.
Solution
To meet these objectives, we first developed a cohesive brand identity that visually merged Orora’s core technologies. Key components of our ongoing approach included:
Distinctive Design System: We created a unified visual language that spanned all digital touchpoints, including the website, presentations, and event materials.
Differentiated Aesthetic: By blending striking landscape photography, HUD elements, and bespoke illustrations, we set Orora apart from traditional space brands.
Engaging Website Design: We designed and developed a corporate website that transformed complex technical concepts and use cases into clear, compelling narratives.
ROLES
• Experience Design
• UX/UI Design
• Presentation Design
• Art Direction
• Illustration
• Brand Identity
CLIENT
Orora Technologies is a Munich-based Space company that is building a constellation of nanosatellites which has multiple use cases, including a global automated wildfires detection system.
Outcome
As the creative lead for branding and UX/UI design, I guided Orora Technologies through a successful brand launch and investment pitching phase. The new brand identity and communication tools positioned Orora as an innovative leader in space technology, enabling the company to effectively engage investors and secure essential funding for its next growth stage.