Photography for Life Campaign

Project

In an increasingly competitive local market, the Centre needed promotional imagery that would speak to different audiences within the market, ranging from families who have come for the modern architecture and activity in the ‘new town’ of Dubai to the nomadic adventurer who would prefer to wander through Dubai’s ‘old town’ photographing the color and action of the Souq. It was important to show the contrast of the two personalities of the city, while capturing the liveliness and motion of both.

ROLES

• Campaign Development
• Art Direction
• Post-production


CLIENT
Gulf Photo Plus is a thriving photography centre based in Dubai, the top year-round event base and community of its kind in the Middle East.