Empowering ZyseMe to Secure Investment and Pilot Partnerships

Challenge

ZyseMe, a tech-driven startup in the customized garment industry, faced significant hurdles as they prepared to pitch to investors and secure pilot projects. With only a low-fidelity prototype and minimal branding or communication assets, the company lacked the tools necessary to convincingly demonstrate its product’s viability. Compounding this challenge was the need to address two distinct audiences: potential investors and pilot project partners. Each group required tailored messaging and a clear understanding of ZyseMe’s unique value proposition. To make an impact, ZyseMe urgently needed a cohesive visual brand, functional prototypes, a demo store, a corporate website, and persuasive marketing materials.

Solution

To help ZyseMe establish credibility and demonstrate the effectiveness of its product, we designed a comprehensive brand and communication strategy. At its core was an interactive customer journey timeline that showcased every step of the process—from initial engagement to the delivery of a personalized garment. This journey was brought to life through:

• A Demo Store: Allowing stakeholders to experience the product firsthand.

• Customized Touchpoints: Highlighting the unique customization process for individual users.

• Educational Content: Clarifying the technical and operational aspects of the system for investors and partners.

In parallel, we developed a polished corporate website and a suite of marketing materials to reinforce ZyseMe’s brand identity and messaging.

ROLES

• Experience Design
• UX/UI Design
• Creative Direction
• Art Direction
• Brand Design

CLIENT
ZyseMe is a fit-to-finish mass customization solution for fashion brands, retailers and producers.

INTERACTIVE TOUCHPOINTS

To engage potential B2B partners and demonstrate the functionality of ZyseMe’s AI tool, we developed an Interactive Demo Shop. This live demo showcased standard e-commerce elements while seamlessly integrating the AI tool through an overlayed iframe. The Demo Shop allowed partners to experience firsthand how the tool could personalize the customer journey, illustrating its compatibility with existing e-commerce infrastructures. This hands-on interaction was pivotal in proving the tool’s value, highlighting its ease of integration, and instilling confidence in its ability to enhance their current systems.

PERSONALIZED TOUCHPOINTS

To highlight one of the product’s core unique selling propositions—creating custom clothing for each user—we developed a series of automated online and offline touchpoints including, email invitations and notifications, signed product certificates, branded demos and presentations. These touchpoints were meticulously personalized, reinforcing the sense of a tailor-made experience at every interaction. By integrating personalization into the marketing journey, we not only showcased the product's capabilities but also fostered deeper emotional connections with users, enhancing brand loyalty and driving higher engagement.

EDUCATIONAL TOUCHPOINTS

A key component of our strategy was the development of clear and engaging educational materials aimed at potential partners and investors. These resources were designed to demystify the technical and operational aspects of ZyseMe’s system, building confidence and trust in its capabilities. We leveraged a range of formats, including videos, thought leadership interviews, white papers, blog posts, and presentations, to effectively communicate complex concepts. By positioning ZyseMe as a knowledgeable and forward-thinking leader in the industry, these educational touchpoints played a critical role in fostering informed partnerships and attracting investment.

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